|
ÒBased on what
you know, how trustworthy do you feelÉ (retailer) is?Ó (Ratings are based
on a nine-point scale, with 9 signaling being Òcompletely trustworthyÓ down
to 1 for Ònot trustworthy at allÓ?) June/July 2008 |
|||
|
|
Exxon Mobil |
Chevron |
BP Amoco |
|
ALL FAMILIAR WITH RETAILER |
(387) |
(435) |
(349) |
|
Highest Rating (9) |
9% |
10% |
8% |
|
High Rating (7-8) |
1% |
14% |
12% |
|
Not High Rating (1-6) |
74% |
67% |
71% |
|
DonÕt Know |
6% |
9% |
9% |
|
Mean Rating |
4.21 |
4.53 |
4.42 |
© 2008 SAGE Survival and Growth
Enterprise LLC. All Rights Reserved.
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