“Based on what you know, how good are their products?” (Ratings are based on a nine-point scale, with 9 signaling their stores are “the best in the industry” down to 1 for “poorest in the industry?”) June/July 2008
	Exxon Mobil	Chevron	BP Amoco
ALL FAMILIAR WITH BRAND	(387) 100%	(435) 100%	(349) 100%
Highest Rating (9)	15%	17%	16%
High Rating (7-8)	24%	24%	25%
Not High Rating (1-6)	42%	39%	41%
Don’t Know	19%	20%	18%
Mean Rating	6.09	6.21	6.19

© 2008 SAGE Survival and Growth Enterprise LLC. All Rights Reserved.

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