|
Mean Ratings
by Degree of Familiarity with Store |
|||
|
REPUTATION RATINGS (MEAN) |
Highest (9) |
High (7-8) |
Not High |
|
Exxon Mobil |
(288) |
(39) |
(60) |
|
Product |
6.24 |
6.58 |
4.84 |
|
Trustworthiness – Community |
4.26 |
4.88 |
3.47 |
|
ÒGreenÓ – Protect Environment |
4.64 |
4.94 |
4.16 |
|
Chevron |
(293) |
(50) |
(92) |
|
Product |
6.51 |
6.50 |
4.83 |
|
Trustworthiness – Community |
4.67 |
4.73 |
3.90 |
|
ÒGreenÓ – Protect Environment |
4.99 |
5.33 |
4.94 |
|
BP Amoco |
(209) |
(50) |
(90) |
|
Product |
6.49 |
6.11 |
5.29 |
|
Trustworthiness – Community |
4.67 |
4.21 |
3.89 |
|
ÒGreenÓ – Protect Environment |
5.20 |
5.18 |
4.06 |
© 2008 SAGE Survival and Growth
Enterprise LLC. All Rights Reserved.
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