“There may be a variety of benefits that attract members to join an organization.  Please rate..(benefit) in terms of its importance in attracting members to your association."
Base: 1,121 membership associations (excludes associations of organizations)
Association Types (Based on SIC Codes)
ALL Professional Business Civic Religious Other
BENEFIT (Top Box – “9”) (1,121)
100%
(374)
100%
(180)
100%
(162)
100%
(43)
100%
(362)
100%
Communication with professional peers or colleges 44% 61% 48% 29% 30% 37%
Friendship with other members 43 44 31 48 42 46
Conferences and meetings 41 52 36 36 33 38
Publications or other informational services 38 42 25 34 42 41
Advocacy of important  values, idea or policies 34 33 36 35 44 33
Training, education, or technical assistance  33 45 31 23 21 29
Research 22 27 14 20 14 25
Representation of members' opinions before government agencies or legislative bodies 18 15 30 19 14 16
Coordination of activities of organizations in this field  18 17 14 17 14 22
Opportunity for participation in the public affairs 10 9 9 14 9 10
Licensing, accreditation, or code development 10 18 11 4 12 5
Organized tours or trips 6 5 1 4 0 11
Legal assistance 3 1 3 5 5 3
Collective bargaining 3 2 6 3 2 2
Low-cost insurance 3 3 2 2 0 4
Discounts on consumer goods 2 3 0 1 2 3