Reputation for Trustworthiness Spillover Effect

 

Trustworthiness Rating

Mean Ratings for:

Best
9

High
7-8

Not High
6 or Lower

ÒGreenÓ Ratings

 

 

 

Wal-Mart

7.60

6.04

4.05

Target

6.89

6.03

3.92

Store Ratings

 

 

 

Wal-Mart

8.46

7.23

4.70

Target

8.35

7.19

4.80

 

 

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