Relation of “Green” Ratings to Other Ratings (Ratings are based on a nine-point scale, with “9” signaling being “best” down to “1” for worst in their industry)
	RATINGS FOR BEING GREEN
Mean Ratings for:	9	7-8	6 or Lower
Trustworthiness
Wal-Mart	8.89	7.59	5.95
Target	8.93	8.10	6.28
Stores
Wal-Mart	8.74	7.65	5.95
Target	8.44	7.67	6.10

© 2008 SAGE Survival and Growth Enterprise LLC. All Rights Reserved.

Press ‘back’ on your browser to return to the article.