Wal-Mart & Target Reputation Ratings
(Ratings are based on a nine-point scale, with
Ò9Ó signaling being ÒbestÓ down to Ò1Ó for worst
in their industry)

 

MEAN RATINGS

PERCENT BEST (9) RATINGS

Mean Ratings for:

Wal-Mart

Target

Wal-Mart

Target

Being ÒGreenÓ

6.17

5.83

12

5

Familiarity

8.27

7.73

81

70

Trustworthiness

7.01

7.17

37

32

Stores

6.98

6.99

34

28

 

© 2008 SAGE Survival and Growth Enterprise LLC. All Rights Reserved.

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