" />

McDonald’s Future Growth Found in Lessons from Its Past

September 1st, 2015


McDonald’s has been in the news quite a bit of late. Its stock has been slumping, and customer visits to the restaurant have been on the decrease. But with a new CEO and a new strategy for the company, the megalith is hoping it can reinvigorate its brand.


The historical success of McDonald’s can be directly attributed to Ray Kroc taking advantage of a tremendous shift in the American social structure that occurred after World War II. This article will lay out that shift and Kroc’s timely acumen.


But the real question facing McDonald’s is can the company do it again? Findings from our August national survey point toward several interesting trends, including burgeoning consumer awareness of how food can be detrimental to health (and the converse, how nutritious foods can greatly increase well-being). This means that McDonald’s has the opportunity (and the challenge) to tap into a new cultural shift for its future growth. If it is clever enough.

Read the rest of this entry »

Crain’s Discovers Challenges, Opportunities for McDonald’s in Exclusive 8Sages Survey

September 1st, 2015

Data from an exclusive 8Sages survey was used by Peter Frost in his article for Crain’s Chicago Business  “How Americans really feel about McDonald’s.” Frost discusses the challenges that McDonald’s faces, along with the opportunities presented in discovering solutions to its current woes, and details some of our findings – including that consumers are enjoying McDonald’s less than its competitors. Quoting Dr. Leo Shapiro, lead investigator, in the article: “Competitors have leaped ahead not just in food healthfulness, quality and tastiness, but also in the overall experience of ordering and dining…Is McDonald’s fixable? Yes. Is the fix in? It doesn’t look that way yet.”

Mr. Frost’s piece was additionally picked up by Ad Age: “Love on the Rocks: Survey Reveals Problems, Opportunities for McDonald’s.”


To make sure that you receive our reports as soon as we post them, click the Follow button in the lower right corner of this page. Or add 8Sages to your favorite RSS reader. To reach out to us directly, click on the Contact Us link in the upper right corner.

Copyright August 2015 by Leo J. Shapiro – All Rights Reserved.

Americans Feel More Stable about Their Personal Financial Situation and the Economy

August 29th, 2015

Our national surveys conducted in early August 2014 and during the week of August 3, 2015 found Americans feeling more secure and more optimistic about their financial situation than they had felt a year ago.

Household Financials

In 2014, 31% of Americans believed they were worse off than in 2013, and only 28% believed they were doing better. Now in August 2015, a year later, more report feeling that their finances are better (33%) than worse (27%) than they had been a year ago. Further, looking ahead from 2015 to 2016, more Americans expect to be in better shape financially next year (46%) than those in 2014 looking ahead to 2015 (42%).

Read the rest of this entry »

Republicans v. Democrats v. Other: 2016 Presidential Election

August 27th, 2015

The data from our last post suggested that after the first Republican primary debate on August 6, favorability of past Presidents John F. Kennedy and Franklin Delano Roosevelt – both Democrats – spiked, while Conservative favorite Ronald Reagan’s favorability rating was unchanged. This result was the opposite of what might be expected, i.e., that the appeal of a Republican past President would receive a bump following a major Republican event.

Following that post, we were asked about the favorability of the two parties, generally, and whether the Democrats also received that unexpected spike in their ratings.

Read the rest of this entry »


Get every new post on this blog delivered to your Inbox.

Join other followers: